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Marketing Strategy is a tool to provide efficient marketing service. Here are some valuablemarketing strategies for small business that can be used by your business with effective results. 1. Public Relations: Maintaining good public relations with the appropriate staff of the target customer or hiring a good Public Relations (PR) manager can increase clients of your organization. 2. Highlight your reliability: Demonstrate your company as the most trustworthy supplier to the target prospectss. Tell them that you provide values that no one else can compete and your company’sbrand is the best. 3. Exceptional and original products or services: A exceptional product or service is mightier than an exceptional promotional campaign. This rule has built more fortunes than any other marketing acumen. 4. Unique selling proposition: A unique characteristic of your product is the very useful tool that can grab your clients. 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