it never makes sense to cut down on marketing. The only marketing that should ever be cut is that which is ineffective and not giving a decent ROI. In order to know this 南通体臣卫生学校

Business Despite the advances that have happened over the last 10 years, the fact is that the Internet is still in its infancy. Yes, just a decade ago,Google was just an odd name for a company whose purpose was unknown to most people. Here is further proof that the Internet has only just begun; 50% of small businesses still do not even havve an online presence. Of those who do have a website, many are little more than online business cards that are lost in cyberspace. Most small businesses are still not knowledgeable about what a powerful web presence can do for them. But the Internet is growing and it will not be long before all businesses recognize the need to be online. Businesses who start taking action right away will gain an enormous advantage over those who wait. Those who act will be able to capitalize on lower cost keywords and gain market share in select niches. All of this will be harder to do as more and more small businesses catch on. Yes, a great window of opportunity exists right now for small business to outpace their competition on line, yet many small businesses are being slow to take action. What seems to be the reason behind this? – It may seem strange to those who are Internet savvy, but many small business owners simply lack knowledge as to what to do. – Small business owners are wearing too many hats and cannot find the time to do it themselves. – In these economic times, a lot of fear exists. Small businesses are cutting costs. – Many who are looking to get on line do not recognize that there are real steps to establish an online presence. They think ranking well in the search engines is either luck or the result of a "get rich quick" scheme. Small businesses that let these obstacles stand in the way of getting on line will be in the unfortunate position of having to catch up. Those who start now will be in the lead and will be hard to catch. Let’s take a closer look at each of these barriers to taking action. It is incumbent upon any small business owner to keep abreast of the latest trends in order to stay relevant in any given industry. No doubt about it, the pursuit of relevant industry knowledge is an important part of the small business equation. Knowledge is necessary to make informed decisions. Small business owners do not need to develop the expertise in order to implement the changes. Small business owners need to be working on their businesses not in them. This leads us to the "wearing too many hats" obstacle. Customer relationship management systems (CRM) that help automate business processes will make small business owners better off. Doing this will allow them to find the time to seek knowledge and stay current in their industries. The most cost effective way to get the job done right is to have professionals who are experts implement the online strategies. There is no need to reinvent the wheel or add another hat on the small business head. In these tough times, it does make sense to cut as many small business expenses as possible. But even in these tough times, it never makes sense to cut down on marketing. The only marketing that should ever be cut is that which is ineffective and not giving a decent ROI. In order to know this, marketing activities should be tracked. Small businesses who are hunkering down in fear and cutting marketing along with their prices are setting themselves up for a really tough climb back; assuming they survive at all. The fact that so many businesses are behaving this way means that those businesses that keep marketing will far outpace the pack. This applies to those who take action to market their businesses with a professional online presence. Small businesses that get a professionally opitimized web site will experience more traffic to their sites and will have more of their prospects convert to customers. Spending money to build an online presence means investing in your business. Unlike money spent on print advertising which is destined to the trash or recycle bin, money spent on line builds a foundation that doesn’t go away. Finally, small businesses need to understand that search engine optimization techniques (SEO), pay per click campaigns (PPC) and other search engine marketing strategies are legitimate and highly sophisticated. A lot of expertise is required to design a user friendly site that is optimized for a top notch search marketing campaign. Many of the required activities are very labor intensive. It is unreasonable to expect results overnight. Therefore, it must be recognized that there is no "magic bullet" solution for getting found on line. It certainly is not luck either. Any company that does appear on a page one search engine results page (SERP) has clearly done its homework. Since this is the case, clearly it makes sense for small businesses before their competition does. Time is of the essence. About the Author: 相关的主题文章: