Ping An Internet banking overweight trial and error closed + New + integration-追踪309

Ping An Internet Financial Pyramid: close the new trial and error + + integration / reporter Huang Lei, Sun Zhong edit display messages from multiple channels, because did not realize the data base was off the massive, high frequency of use "expected, Chinese peace recently made its business platform" second-hand car safe good car off the helpless decision. The relevant personnel will be "10000 reorientation to clinic", "real exchange and peace. China Ping An refused to disclose any information about 10000 clinics and housing exchanges on the grounds of "not announcing the opportunity to announce it". Zhengbao learned from relevant channels, both for the Internet financial platform is a new safe, safe and healthy for the former "removed a major three" strategy, the main line and the latter idea is the chain; all aimed at real estate related internet financial products and services, a temporary peace Inclusive Finance ". However, these are just the beginning. Standing in the "Internet plus" outlet, through a "closed + New + integration", a comprehensive financial group in the practice of "3 strategies", and gradually evolved into the "Finance + platform", is bound to repeat the "innovation + + experimental trial and error correction". Three years of trial and error space has been high hopes, has developed into the largest second-hand car trading platform safe car, accidentally did not appear in Ma Mingzhe’s new year’s Day speech in 2016. In the landmark speech that is regarded as a peaceful declaration of the future strategy, it is not a coincidence, but more like a signal. After the Spring Festival, on a good car safely shut soon the news spread like wildfire. Ping An official tends to explain this move, according to the group 3 strategy, the good car and Ping An insurance business integration, there is no "burning money" is too strong and sold to third parties. Although the "upfront investment cost is too large" is the direct reason for the non safe car to go out of business, but it is indeed a key factor affecting its final decision. In fact, from the beginning of the advent of the safety car, there are market participants pointed out its strategic position and profit model is not clear, the second-hand car market, but limited incremental snatch competition and grow with each passing day, input output to proportional, in order to achieve large data acquisition, through the whole automobile industry chain "goal is more difficult worthy of reflection. However, the industry is not surprised that the safe and comfortable cars come and go in a hurry and are familiar with the style of safe management. The industry knows that for innovative business some subversive, internal peace slogan is "encouraged to try, fail, therefore, to give the company Ping An Internet Financial sub’s full trial space, from the existing case, trial and error period in about three years, once found no quick integration. Left hand innovation, right hand error correction, has been pursuing the "left hand innovation, right hand error correction" business rules. According to the reporter, in the safe car closed at the same time, some of the new Internet financial projects have begun brewing and incubation in peace. "The original team of safe good car was mostly from the safe and casualty insurance operation Department, so after closing, some people will return to Ping’an Property Insurance."." On Theory

平安互联网金融加码试错:关闭+新设+整合   ⊙记者 黄蕾 ○编辑 孙忠   来自多个渠道的消息显示,因未实现“海量获客、高频使用”的数据基础预期,中国平安最近做出了将旗下二手车电商平台“平安好车”关闭的无奈决定。相关人员将分别转岗至“万家诊所”、“房交所”和平安产险。   中国平安方面以“未到宣布时机”为由,拒绝透露万家诊所和房交所的任何信息。上证报从相关渠道了解到,两者均为平安即将新设的互联网金融平台,前者为平安健康“一拆三”战略中的一支主力,主攻线下连锁诊疗;后者的构想是瞄准一切与房产相关的互联网金融产品与服务,暂设于“平安普惠金融”之下。   然而,这些都还只是开始。站在“互联网+”的风口,通过一次次“关闭+新设+整合”,这家综合金融集团在践行“3.0战略”,逐步进化成“金融+平台”的过程中,势必会不断重复着“创新+试错+纠错”的实验。   三年试错空间   曾被寄予厚望、已发展成国内最大二手车交易平台的平安好车,意外地没有出现在马明哲2016年的元旦致辞中。在被视为平安宣告未来战略的标志性讲话中不见其影,不可能只是巧合,倒更像是一个信号。   春节过后,关于平安好车即将关门的消息便不胫而走。平安官方倾向于将这一举动解释为,系根据集团3.0战略,将平安好车与平安产险进行业务整合,不存在因“烧钱”太厉害而卖给第三方的情况。   虽然“前期投入成本太大”非平安好车歇业的直接动因,但确是影响其做出最终决策的一个关键因素。其实从平安好车问世的一开始,就有市场人士指出它的战略定位与盈利模式不够清晰,二手车市场增量有限、抢食者却与日俱增,激烈竞争下投入与产出难以成正比,以此实现“获取大数据、打通整个汽车产业链”的目标更是难上加难,值得反思。   不过,对于平安好车的来去匆匆,熟知平安经营风格的业内人士并不感到吃惊。业内都知道,对于一些颠覆型的创新型业务,平安内部的口号是“鼓励尝试、允许失败”,因此,平安给予旗下互联网金融子公司充分的试错空间,从已有案例来看,试错期基本在三年左右,一旦发现不行迅速果断整合。   左手创新右手纠错   平安一直奉行着“左手创新、右手纠错”的经营法则。据记者了解,在将平安好车关闭的同时,一些全新的互联网金融项目已开始在平安内部酝酿和孵化。   “当初平安好车的初始团队多由平安产险运营部门抽调而来,因此在关门后,部分人员将重回平安产险。”不过,据知情人士透露,大部分人员将跟随平安好车副总裁孙国斌前往平安普惠金融旗下新设的房交所,以及由平安养老险副总经理许志红率队筹备的万家诊所。   两个项目由于都在筹备初期,因此没有任何公开信息可查。按照知情人士所述,“房交所目前仍是一个架构,但未来可能以公司形式呈现,将围绕一切与房产相关的互联网金融产品与服务而展开,孙国斌的职务将是平安普惠房交所总经理助理。”   而万家诊所本是平安旗下健康险公司的一个项目计划,但现在将独立为一家子公司,这正是马明哲今年重点布局的平安健康“一拆三”新战略、新打法。   知情人士告诉记者,未来“平安健康”版图将分为三块:一是传统的平安健康险公司;二是以“平安好医生APP”为入口、主攻在线健康咨询及健康管理的平安健康互联网公司;三是万家诊所,线下自设或收购门诊。“平安的策略是想让长期未盈利的健康险与互联网医疗协同,线上提供免费医疗咨询,线下铺设连锁诊所,以期积累客户数据,从而控制风险,减少理赔。”   融资上市疾进   而中国平安接连纠错、接连整合业务板块的背后,也让市场人士预判,旗下互联网金融子公司单独剥离上市的脚步越来越近。   据知情人士透露,之前一直兼任平安健康险和平安健康互联网两家公司掌门人的王涛,未来可能会专心致力于推进平安健康互联网公司的发展。而平安健康险公司或将交由他人负责,从平安内部传出的消息称,现任平安产险班子成员的一位高管是热门人选。   根据平安内部的规划,平安健康互联网公司将是陆金所之后,第二家有单独IPO计划的子公司,从已有迹象来看,平安集团在资源配置与协助上已经开始向其倾斜。而据知情人士透露,平安健康互联网公司目前正在进行A轮融资,融资规模约5亿美元,2月底有望正式完成交易,3月正式对外宣布。   有投行人士分析认为,虽然从传统惯例来看,国内互联网类的公司倾向于在境外上市,但出于品牌影响力提升等因素,不排除平安旗下的这些互联网金融子公司将来会选择在A股上市。陆金所近期就透露,战略新兴板也是其上市地的选择之一。THE_END 进入【新浪财经股吧】讨论相关的主题文章: