China’s catering industry returns to popularity — 2015 years old on the new 3 trillion yuan step – -工号9527为您服务�����

China’s catering industry return to the popular 2015 elderly 3 trillion yuan – Sohu finance Xinhua news agency in Beijing on 18 February,   Title: China’s catering industry return to the popular 2015 years 3 trillion yuan Xinhua eight Central provisions of the implementation of three years, around the high-end catering enterprises and gradually withdraw from the market or experience the catering industry to seek the transformation, mighty wave crashing on a sandy shore "return to mass consumption. The latest National Bureau of statistics data show that in 2015 the national food and beverage revenue for the first time process related stock movements break 3 trillion yuan, an increase of 11.7%, the development of the industry highlights. Squeeze the bubble reshuffle a large number of enterprises "success turned" in July 2015, a dinner table is hundreds of thousands of million high-end restaurant xiangeqing closed Beijing last store, completely out of the catering industry. In Sichuan and Chengdu, high-end restaurants "Lion" headquarters cut 628 yuan make only superficial changes, a "sea food and poultry", part of the parking spaces for storage battery car, so that once the "shop" ordinary people become regulars. Vice president of China Cuisine Association Feng Enyuan introduced by the end of 2012, the central eight provisions introduced, parasitic on public funds and luxury consumption of high-end catering industry bear the brunt of the impact of a number of high-end catering enterprises have been closed, the 2013 national catering revenue growth dropped to the lowest point in the reform and opening up to 9%. "Although the entire catering industry is therefore " " burned; but for the industry itself is a good thing. The central eight provisions of the spirit of the implementation is not normal to help food and beverage industry bubble squeezed out, return to the track of healthy development." Feng Enyuan said that in 2013 the bottom is to make China catering industry return to nature and rational consumption of opportunity, a number of high-end catering enterprises to the mass consumption of this round of "shuffle" in "successfully turned". Reporters in Hunan Changsha "57 degree Hunan" Catering Management Limited open new stores "little pig" shop to see this as "China Saimoe barbecue restaurant" cartoon dolls throughout, prime time consumers need to queue position. "200 square meters of shops, a day Taiwan up to 7 times, passenger traffic reached more than 1000 people." The company’s marketing director Xiao Saifeng said, in fact, a few years ago "57 degrees of Hunan is the flagship high-end dining club brand, 2012 high-end brand catering revenue accounted for more than 60% of the total. Today, the company’s 8 catering brands, mid-range consumption accounted for about 75%, in 2015, the company’s new 124 stores are almost all mid-range stores. Diversified, multi-level, mass catering market share of over 80% of the food and beverage industry is steady development trend shows rising popularity, the market demand is the biggest power industry contrarian rebound. Ministry of commerce data show that in 2015 the popularity of food and beverage market share has exceeded 80%. According to the Chinese Cuisine Association statistics, in the past the top 100 catering are basically high-end restaurants, but the fast-food enterprises have 19, operating income accounted for the national top 100 catering total operating income of nearly 4. Feng Enyuan believes that the development of China’s catering industry is showing a new feature of three "Three:) 我国餐饮业回归大众化 2015年迈上3万亿元新台阶-搜狐财经   新华社北京2月18日电 题:  我国餐饮业回归大众化 2015年迈上3万亿元新台阶  新华社记者  中央八项规定实施三年来,各地高端餐饮企业或逐步退出市场或经历“大浪淘沙”谋求转型,餐饮业回归大众化消费。国家统计局最新数据显示,2015年全国餐饮收入首次突 相关公司股票走势 破3万亿元,同比增长11.7%,行业发展亮点频现。  挤泡沫 重洗牌 大批企业“成功转身”  2015年7月,一桌饭动辄数千上万元的高档餐厅“湘鄂情”关闭了北京最后一家门店,彻底退出餐饮业。而在四川成都,高档酒楼“狮子楼”总店改头换面,砍掉了628元一份的“佛跳墙”,把部分停车位改为存放电瓶车,让曾经“过店不入”的普通百姓变成了常客。  中国烹饪协会副会长冯恩援介绍,2012年底中央八项规定出台后,寄生于公款和奢侈消费的高端餐饮业首当其冲受到影响,一批高档餐饮企业相继停业,2013年全国餐饮收入增速降到改革开放以来的最低点9.0%。  “尽管整个餐饮业因此"发了次烧",但对行业自身发展来说却是好事。中央八项规定精神的落实等于是帮助餐饮业把不正常的泡沫挤掉,重新回到健康发展的轨道上来。”冯恩援说,2013年的触底是让中国餐饮业回归本质和理性消费的契机,一批转向大众消费的高档餐饮企业得以在此轮“洗牌”中“成功转身”。  记者在湖南长沙“57度湘”餐饮管理有限公司新开的门店“小猪猪”店看到,这间标榜“中国最萌的烤肉餐厅”里卡通玩偶遍布,黄金时段消费者需要排长队等位。“200平方米的店,一天翻台可达7次,客流达1000多人。”该公司市场总监肖赛峰介绍说,其实几年前“57度湘”主打的是高档餐饮会所品牌,2012年高档餐饮品牌的营收占全公司60%以上。如今公司旗下8个餐饮品牌中,中档消费约占75%,2015年,公司新增的124家店面几乎全是中档门店。  多元化、多层次:大众餐饮市场份额超八成  整个餐饮业稳中有升的发展态势显示,大众化市场需求是行业逆势回暖的最大动力。商务部相关数据显示,2015年大众化餐饮市场份额已超过80%。据中国烹饪协会统计,过去全国餐饮百强中基本都是高端餐饮,但目前快餐类企业已有19家,营业收入占全国餐饮百强总营业收入的近4成。  冯恩援认为,我国餐饮业发展正呈现出“三小三大”的新特征:  “小店面大后台”,产业链条全面延伸。中华老字号“全聚德”围绕品牌产品开发副产品、发展食品加工业,并将销售北京特产的“京点食品店”开到了北京南站、首都机场等地。2014年,“广州酒家”食品加工业占总营业收入的74%,达10亿元以上。  “小产品大市场”,连锁经营渐成规模。创立于杭州的“外婆家”餐厅主打杭帮菜,就餐环境时尚精致,市场定位却很“亲民”,平日里基本每家店都有排队等位的场面。目前“外婆家”餐饮集团在60多个城市推出了“蒸年青”“动手吧”等十几个子品牌,全国连锁门店数超过160家。  “小群体大众化”,高端市场仍可深耕。杭州市餐饮旅店行业协会常务副秘书长尹丽华认为,随着人们消费观念、品质意识的变化,大众消费中仍存在一定的高档需求。比如人均消费300元左右的“大董烤鸭”在北京的门店不降反增,从2012年的3家扩大到2015年的10家,其具有创新专利的烤鸭、饱含文化创意的“大董意境菜”等,成为吸引高端消费者的卖点。  风气正、政策好:正本清源助力餐饮业再发展  谈及餐饮业此次“化茧成蝶”度过转型期,业内人士纷纷表示,中央八项规定把餐饮业的发展拉回正轨。成都市美食之都促进会会长何涛说,公务消费带起的畸形消费理念受到遏制后,餐饮业逐渐回归服务本质,这促进了餐饮业的良性、健康发展。  有关部委出台政策引导餐饮业“除旧疾、树新风”也起到积极作用。商务部在2014年印发了《关于加快发展大众化餐饮的指导意见》,并于2015年在杭州、广州、成都3市开展了优化餐饮业发展环境试点。试点城市采取简化行政审批、减轻企业税费负担等措施,引导餐饮企业迎合大众需求,提供平价特色服务。  “双创”浪潮中,作为传统创业增长点的餐饮业也在新一轮的技术创新中焕发新生,搭上了“互联网+”的顺风车,掀起一股运用新模式、新技术、新服务实现多元化转型和可持续发展的“双创”风尚。  借助于“互联网+”的餐饮外卖业在2015年实现了跨越式发展,中国烹饪协会的调查显示,目前通过网络和企业APP订餐的比例已达到40%。北京“宅食送”合伙人谷盈阳告诉记者,2015年受国家“双创”政策鼓舞,她下海与几个朋友共同创业。“宅食送”作为垂直外卖O2O品牌,主要针对写字楼白领人群,提出了“名厨美食外卖”“煮饭洗菜都用净化水”“30分钟内送达”等服务承诺,在不同商圈开出多家连锁店,创业不到1年就获得1500万元首轮融资。(记者杨舟、吕昂、杨迪、谢樱)  作者:杨舟 吕昂 杨迪 谢樱来源新华社)相关的主题文章: