Ali CEO Zhang Dazhong will serve as Hengda sports club Taobao board-9c8814

Ali CEO Zhang Dazhong will serve as Hengda sports club Taobao sports CEO Zhang Dazhong will serve as director Ali Hengda club Taobao director of Xinhua News Agency reporters Wang Haoming and Taobao Guangzhou Hengda Football Club Limited recently held in 2016 first extraordinary general meeting, the board of "changes in motion", Ali sports CEO Zhang Dazhong will serve as director of the club. This is Ali in June 2014 shares Hengda club after the first "Sports" to the board of directors, the personnel changes, Hengda Taobao club to operate on or to have a profound impact, and "Internet plus football practice, perhaps in the near future will officially set sail. Ali began to "exercise"? In June 2014, Alibaba won 50% of the Evergrande club by 1 billion 200 million yuan, and Guangzhou Evergrande club was renamed Evergrande Taobao club. But after a year and a half, Ali’s "sense of existence" is almost only a few appearances of ma. Here, Ali had sent Zhang Yong as rotating chairman, Zhang Hongping served as a director, but Zhang Yong is the Alibaba’s CEO, Zhang Hongping was vice president of Alibaba responsible for strategic investment, most of the time, they are too busy to attend Football Club business. Hengda from competition training to commercial operation, are still the original team, followed the original practice. CEO Zhang served as director of the Ali sports clock, or marked Ali really began its second-largest shareholder the right to participate in Taobao Hengda Club daily operation. Ali help Hengda Taobao operating speed In September 2015, Ali established sports, Ma invited Zhang Dazhong to the identity as a founding partner of CEO. Ma Yun’s attention to Zhang Dazhong is the background of his sports, media and internet. Previously, Zhang Dazhong was the founder of Shanghai cable sports channel as channel director, became the Shanghai media group (SMG) vice president, in charge of sports, advertising and new media business. In fact, Ali sports since its inception, it seems not as Wanda, music and other companies in the market on the wind and water, but they are not idle. In January, Ali sports announced with the famous broker Mendes cooperation, will build "superstar IP integrated operation service platform"". Ali says sports, hope through the operation of the super star IP platform, through the C2M (customer to factory) mode, according to the data support, accurate understanding of the stars and fans for the needs of the user demand, production and customization training, tourism, close interaction and other products. In fact, Ali can completely apply this business model to Hengda club’s business practice. In 2016, Hengda Taobao club’s goal is to achieve revenue of 1 billion and achieve profitability. And Hengda in the fans and other income products still have many potential to dig, in this regard, under the help of Ali, the club’s operation or began to speed up. From Zhang Dazhong’s sports TV media background, whether can the video platform to build their own club help Hengda Taobao, is also worth looking forward to. "Internet plus football" sail?)

阿里体育CEO张大钟将担任恒大淘宝俱乐部董事 阿里体育CEO张大钟将担任恒大淘宝俱乐部董事   新华社记者王浩明   广州恒大淘宝足球俱乐部有限公司近日召开了2016年第一次临时股东大会,通过《董事变动议案》,阿里体育CEO张大钟将担任俱乐部的董事。   这是阿里在2014年6月入股恒大俱乐部后,首次派“体育人”进入董事会,这个人事变动,对恒大淘宝俱乐部在经营上的走向或产生深远影响,而“互联网+足球”的实践,或许也将在不久的未来正式起航。   阿里开始“行权”?   2014年6月,阿里巴巴以12亿人民币获得恒大俱乐部50%的股份,广州恒大俱乐部也更名为恒大淘宝俱乐部。但此后的一年半时间里,阿里的“存在感”几乎只在于马云的几次露面。   此间,阿里曾派出张勇担任轮值董事长,张鸿平担任董事,但张勇是阿里巴巴的CEO,张鸿平则是阿里巴巴负责战略投资的副总裁,大部分时间里,他们并无暇顾及足球俱乐部的业务。恒大从竞赛训练到商业运行,都还是原来的团队,沿袭了原来的做法。   此次阿里体育的CEO张大钟出任董事,或标志着阿里真正开始行使其第二大股东的权利,从而参与恒大淘宝俱乐部的日常经营。   阿里助恒大淘宝经营提速?   2015年9月,阿里体育成立,马云力邀张大钟以创始合伙人的身份出任CEO。马云看中张大钟的,乃是他体育、传媒和互联网的背景。   此前,张大钟曾经创办上海有线体育频道并担任频道总监,后出任上海文广新闻传媒集团(SMG)副总裁,分管体育、广告经营和新媒体业务。   其实,阿里体育成立以来,似乎并不如万达、乐视等公司在市场上风生水起,但他们也并没有闲着。1月,阿里体育宣布与著名经纪人门德斯进行合作,将打造“超级明星IP集成运营服务平台”。   阿里体育表示,希望通过运营超级明星IP平台,通过C2M(顾客对工厂)的模式,根据数据支撑,精准了解明星和粉丝的需求,针对用户的需求生产和定制培训、旅游、近距离互动等产品。   事实上,阿里完全可以将这种商业模式,应用到恒大俱乐部的经营实践中去。2016年,恒大淘宝俱乐部的目标是收入达到10亿并实现盈利。而恒大在球迷产品等收入上仍有不少潜力可挖,这方面,在阿里的助力下,俱乐部的经营或开始提速。   而从张大钟本人的体育电视媒体背景来看,是否也可以助力恒大淘宝建立自己俱乐部的视频平台,也值得期待。   “互联网+足球”起航?   当然,阿里体育想做的事情或许更多。   “国际足联你说全世界有几亿足球爱好者,但你知道他们都住哪吗?他们的地址在哪里?你最多能管全球几万个运动员,你能知道。几个亿的爱好者在哪里?我 能告诉你,阿里巴巴六亿的数据中拿出六千万来,他买过球没有,买过足球鞋没有,买过足球装备没有?他甚至一周踢几次球我都知道,你知道吗?”这是张大钟在 2015年12月日本世俱杯期间接受新华社记者专访时说的一段话。   这话就出在阿里与国际足联冠名赞助的谈判桌上。   阿里体育在足球产业上的雄心,从中可知一二。而他们敢于这么说,也是阿里巴巴集团年复一年消费大数据积累给予这家公司的最大禀赋。   “让运动变得更简单”、“用数字经济的思维发展体育经济”、“搭建中国体育经济的基础平台”,从阿里体育的理念来看,着力点也在于“基础”。   从更高的视角来看,就像人类对宇宙的探索一样要依赖理论物理的进步一样,基础问题的解决,也是中国体育经济腾飞的本源动力。在未来数字经济的时代,谁掌握了消费大数据这个“基础科学”,谁就占据了产业的制高点。   现在,恒大淘宝提供了一个可以实践的绝佳平台,股权众筹?球星众筹?球迷给球员打赏?支付宝买票看完球不满意退款……   “互联网+足球”在未来可以做到的,可能比我们想像的还要多。(完)相关的主题文章: