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Reference-and-Education Every business knows the importance of recognisable branding and nothing is more important than your product having eye catching and distinguishable packaging and labels. It is over 400 years since the first recognisable printed labels were produced but unlike today’s high gloss, multicolor identical labels these would have been printed onto hand-made paper using ink , letters or images cut from wood/metal with impression pressure applied through a wooden hand press and screw mechanism It was another 200 years until the industrial revolution prompted the label printing industry to take its next big step forwards using the offset printing process, continuous paper making machinery and steam powered cylinder printing presses. The offset printing process is a process where the image to be printed is transferred onto rubber blankets and then onto the paper meaning the plates and the paper do not come into contact thus extending the life of the plates and making mass printing cheaper and easier. The 1800s was a key era in label printing and production, as it saw the beginning of colour printing and the invention of coated paper allowing the label industry as we know it now to be born. These new 19th century innovations prompted a chain reaction in manufacturing seeing large volume production of standardized sized glass bottles and the first canning factories appear. As label production moved into the 20th century items such as narrow web presses for gummed and self adhesive tape. A key innovator of this era included Stanton Avery, founder of the now world famous Avery Dennison Corporation or Avery labels who pioneered self-adhesive labels with backing that could be cut to size in place on the press. As label production moved into the later half of the 20th century we saw many more of the processes that we are now familiar with appear such as hot-foil and combination process presses, UV-curing inks and more advanced plate-making technology. In 1978 we saw label printing take another groundbreaking turn with the invention of bar codes first produced for the fine fare supermarkets chain During the 1980s thermal transfer ribbon printing of barcodes on price per weight produce items became commonplace in supermarkets and grocery stores. At about the same time, the use of new types of polypropylene and polystyrene film materials, used for labelling shampoos, toiletries and industrial products, was growing in demand. Digital printing took off from the 90s onwards steadily replacing lithography . Digital label printing substantially lowered print cost and increased uniformity of print. The rise of lower cost digital printing coincided with the growth of homemade and handmade businesses and the boom of the farmers market making it easier than ever for small businesses to get top quality label printing for less, a vital step in the manufacturing process. About the Author: By: vikram kumar – Science classes have never been any more fun. Now you can establish your very own science classes for your kids at home with the Ladybug Larvae farm kit which contains real live ladybugs By: vikram kumar – Butterflies along with moths belong to the class Lepidoptera of insects. Similar to other insects, they have three pairs of jointed legs, a pair of antenna and large brightly coloured wings By: vikram kumar – The nature is the best thing from which we can learn a lot. The nature is like our mother who embraces everything in her arms whatever may come forth. 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